10 e-marketing successful tips
10) Plan for success
People who fail to plan tend to waste the time and money trying to solve unplanned issues and opportunites. Planning is an important step.
9)Brag!
Use the blogs, electronic press release and email newletters to distribute the news to people. Place these in the search engines which will help to index your site and rank the pages
8)Cuddle up to a client
Feedback from clients would help to improve the marketing stragerty for each medium that you used.
7)Domain thing
Do some research on the domain names and hosting arrangments. The reason is because search engines are sensitive to the physical location. This may affact the rankings. The reason for checking the availability of other domains is to protectyourself against rivals, and prepare for future international success.
6)Don't forget the back-end
E-marketing is more than just selling things and promoting the company. It is a long term process about satisfying customers.
5)Measure up
E-marketing can be measured by using analytics products such as Statcounter / Google Analytics to provide detailed information about the visitors to the website. This way, the comapny can track the behaviour of the clients.
4)Long arm of the law
Remember to add registered address, company status, company number and VAT number to the websit and email signature
3)Spot the sitemap
Having a sitemap would come in handy for the vistors. In addtion, it helps search engines to recognize and index the site.
2)Key words
Search engines identify key words from by reading the text on the webpage. Tips of choosing key words:
- Be realistic
- Get feedback from clients
- Check popularity of key words
1)Content is king
Content that is expressed in words and pictures are what people would see and be influenced by. Review your content.
Reference:http://www.businesszone.co.uk/cgi-bin/item.cgi?id=170381&d=1095&h=1097&f=1096
8 key factors for success in Internet marketing
1)Be confident
Internet marketing requires lot of hardwork, commitment, patience and focus. Being confident can help one to achive their desired success
2)Assign some start-up and underway resources for your business
Money is needed for the promoting of the product/company. In order to be successful, start-up and monthly marketing budget need to be allocated. Time, effort and dedication are invested into it.
3)You must have a high quality product and/or you must believe in the product
The product that is being promoted or sell must be of good quality, and you need to believe in it. One also need to know the product well, and be proud & passionate about it.
4)Your sales letter must clearly show the benefits of the product or service
Clear information of how the product can benefit / solve problems is needed. The website need to emphasis the reason for customers to buy this product.
5)You must always make your advertisements convincing
Avoid exaggerating, and make sure the approach, language and tone of the advertisment is conviincing.
6)Develop a good reputation
A good reputation on the Internet would be important. One needs to make sure that the promise made is delivered on time and in good quality. It is alos important to bulid good relationship with customers and prospects.
7)Always go the 'extra mile' for your customers
In Internet marketing, applying more effort and having a 'personal touch' to it would be important. By showing that you care your customers would help to bulid good relationship. This would promote repeat business. In addition to this, trust is being bulid through this proccess.
8)Be well-informed about the current and effective marketing techniques that are on the internet
Knowing of the tools that you use would be essential. One need to master the promotional techniques and make it effective. Pick the marketing strategies that work best for the business, budget and knowledge.
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