Internet is becoming a more important medium nowadays. The political arena in the US is making use of the Internet to campaign for the Presidential election that will be held this year. The Internet is a powerful that can reach out to millions of people, and has up-to-date information. Candidates of the Presidential election created their own social network to interact with the people. This allows the people to provide feedbacks to the candidates as well. The use of Internet for the Presidential elections could reach out to people of the younger generations who uses Internet as the main medium for information. Information on the Internet travels faster to the people than on the traditional medium. Internet communication is an essential tool for supporters to get out to vote for the candidates for the US Presidential election. The tools on the Internet also help supporters of various candidates to communicate with each other on the forums.
However, there are limitations for the campaigning on the Internet. The older generations and people who are not technology savy would not be able to access the Internet. There are some people who are too poor who cannot afford to own a computer would not be able to go online as well. Internet is able to reach large number of people, but has proved to be much less effective at swaying voters who are not interested in politics. Internet campaigning would not be able to replace human contact in the campagin itself as one could not be feel the kind of ambience at the rally by watching it online.
Therefore, Internet can be a complementary media, but not a sole media for campaigning because certain groups of people would be left out. A combination of medium would work better to reach out to the different population of the people. Internet may not be the sole media to do campaigning now, but it can become the only media for doing campaign in the future.
However, there are limitations for the campaigning on the Internet. The older generations and people who are not technology savy would not be able to access the Internet. There are some people who are too poor who cannot afford to own a computer would not be able to go online as well. Internet is able to reach large number of people, but has proved to be much less effective at swaying voters who are not interested in politics. Internet campaigning would not be able to replace human contact in the campagin itself as one could not be feel the kind of ambience at the rally by watching it online.
Therefore, Internet can be a complementary media, but not a sole media for campaigning because certain groups of people would be left out. A combination of medium would work better to reach out to the different population of the people. Internet may not be the sole media to do campaigning now, but it can become the only media for doing campaign in the future.
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